The Irrelevant Old Brand
A Business Fable About Taking Your Brand from Mediocre to Must-Have
John D. Rockefeller, Sr., history's first billionaire and patriarch of America's renowned dynasty, is a complex figure whose true essence has puzzled generations of historians. In "Titan," Ron Chernow, acclaimed biographer of banking families, offers an unprecedented biography, delving into Rockefeller's rich archive to provide a balanced and psychologically insightful portrait. Rising from humble beginnings, Rockefeller built Standard Oil, a formidable monopoly that dominated the oil industry. Despite accusations of ruthless tactics, including collusion, price manipulation, and bribery, Rockefeller was also a devout Baptist and generous philanthropist. Chernow paints a nuanced picture of this enigmatic figure, revealing family scandals and tragedies while capturing a transformative era in American history. With appearances from notable figures of the time, "Titan" is a sweeping narrative that does justice to Rockefeller's monumental legacy.
Get a unique insight into the mind of visionary and creative genius Steve Jobs, the iconic entrepreneur and founder of Apple.
One of the most significant innovators and inventors in history, responsible for ringing in the digital age.
Hear his story from his early childhood to revolutionizing the personal computer and handheld industry with the Mac, iPhone, iPad and more..
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#1 NATIONAL BESTSELLER • PULTIZER PRIZE WINNER • Memoir by Katharine Graham, former Washington Post leader, covering turbulent times including Pentagon Papers and Watergate scandals. Widely acclaimed for its courage and dignity. Details Graham's journey from awkward childhood to taking on presidents and unions in the newspaper business. A timeless record of history and personal growth.
In this poignant, hilarious and deeply intimate call to arms, Hollywood's most powerful woman, the mega-talented creator of Grey's Anatomy and Scandal and executive producer of How to Get Away with Murder and Catch, reveals how saying YES changed her life -- and how it can change yours too. With three hit shows on television and three children at home, Shonda Rhimes had lots of good reasons to say no when invitations arrived. Hollywood party? No. Speaking engagement? No. Media appearances? No. And to an introvert like Shonda, who describes herself as 'hugging the walls' at social events and experiencing panic attacks before press interviews, there was a particular benefit to saying no: nothing new to fear. Then came Thanksgiving 2013, when Shonda's sister Delorse muttered six little words at her: You never say yes to anything. Profound, impassioned and laugh-out-loud funny, in Year of Yes Shonda Rhimes reveals how saying YES changed -- and saved -- her life. And inspires readers everywhere to change their own lives with one little word: Yes.
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In 1990, IBM reached peak profitability, but by 1993, it faced a $16 billion loss and was on the brink of extinction due to its own size, insular culture, and changes in the computer industry. Lou Gerstner took over as CEO, defying expectations by keeping IBM unified and refocusing it on customer-centric computing solutions. His memoir, "Who Says Elephants Can't Dance?", details his arrival, the restructuring process, and the principles of leadership that guided IBM's dramatic turnaround. Gerstner's tenure at IBM, from 1993 to 2002, followed a successful career in various leadership roles, including at RJR Nabisco and American Express.
Phil Knight, CEO of Nike, shares the inside story of Nike's journey from a $50 startup importing shoes to a $30 billion global brand. Starting in 1962, Knight sold shoes from his car trunk, facing challenges but ultimately achieving success. Knight's memoir reveals the risks, setbacks, and triumphs, highlighting the tight-knit team behind Nike's revolutionary rise.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.
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The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.
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The definitive work concerning Warren Buffett and intelligent investment philosophy, this is a collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades that together furnish an enormously valuable informal education. The letters distill in plain words all the basic principles of sound business practices. They are arranged and introduced by a leading apostle of the "value" school and noted author, Lawrence Cunningham. Here in one place are the priceless pearls of business and investment wisdom, woven into a delightful narrative on the major topics concerning both managers and investors. These timeless lessons are ever-more important in the current environment.
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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In "The Power of Habit," Charles Duhigg explores the transformative potential of understanding and changing habits. Through captivating stories, Duhigg reveals how individuals and companies achieve success by focusing on patterns that shape our lives. From a woman's personal transformations to the billion-dollar success of Febreze, Duhigg illustrates how habits influence every aspect of our existence. Drawing on scientific research and real-life examples, he delves into the neurological roots of habits and demonstrates how they can be modified. Through engaging narratives, Duhigg reveals the power of keystone habits in driving profound changes in individuals and organizations. Ultimately, "The Power of Habit" offers a compelling argument that by mastering the science of habits, we can unlock untapped potential and transform our lives, businesses, and communities.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness, unlock our potential, and greatly improve the quality of our lives.
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In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"—the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
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In "Made to Stick," Chip and Dan Heath dissect the power of sticky ideas, from urban legends to impactful messages. They unveil techniques like the human scale principle and the Velcro Theory of Memory, revealing how successful ideas share six key traits. Through compelling anecdotes, including a scientist drinking bacteria to prove a point, the book demonstrates how to craft memorable messages. It's a transformative guide to effective communication, offering practical strategies for making ideas stick.
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Drawing from cutting-edge neuroscience and psychology akin to The Tipping Point, Blink redefines decision-making. Malcolm Gladwell explores how we think without thinking, delving into split-second choices and the complexity behind them. From discerning successful decision-makers to dissecting notable failures, Blink unveils the art of "thin-slicing" - the ability to extract vital factors from a multitude of variables - shaping our understanding of decision-making in various realms.
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
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In "Thinking, Fast and Slow," Kahneman explores the mind's two systems: System 1, fast and intuitive, and System 2, slower and logical. He uncovers the strengths, weaknesses, and biases of fast thinking, showing its impact on decision-making in various aspects of life. From corporate strategies to personal happiness, Kahneman illustrates how understanding these systems can improve decision-making and guard against mental errors.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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The multi million-copy bestseller Six Thinking Hats by Edward de Bono, author of Lateral Thinking and I Am Right You Are Wrong, teaches you how to run better meetings and make better decisions. Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Richard Branson.
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The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
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At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.
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The book's smooth narrative style turns rigorous research into memorable stories and practical strategies that anyone can use to his or her advantage.
With 90% of top performers high in EQ, and EQ twice as important as IQ in getting where you want to go in life, who can afford to ignore it?
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The creator of acclaimed personal achievement programs and the author of the bestselling "Unlimited Power" reveals the proven steps to self-mastery. Robbins shares the secrets of his exclusive "Date with Destiny" seminars, describing how unconscious beliefs control our behavior and how we can make immediate changes to accomplish our goals. Charts and graphs.
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The Happiness Advantage by Shawn Achor challenges the traditional notion that success leads to happiness. Drawing on research in positive psychology, Achor demonstrates that happiness actually precedes success, leading to improved engagement, creativity, and productivity. Through real-life examples and studies, Achor presents seven actionable principles, including the Tetris Effect and the Zorro Circle, to help individuals cultivate a positive mindset for greater success. This book is essential reading for those seeking to thrive in a demanding world, offering strategies to leverage happiness for extraordinary achievements in both work and life.
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What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
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Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product Description: Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace.
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Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:
Over 100 successful closings for every kind of persuasion
Over 700 questions that will open your eyes to new possibilities you may have overlooked
How to paint word pictures and use your imagination to get results
Professional tips from America's 100 most succesful salespeople
Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!
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Jack Canfield, cocreator of the phenomenal bestselling Chicken Soup for the Soul® series, turns to the principles he's studied, taught, and lived for more than 30 years in this practical and inspiring guide that will help any aspiring person get from where they are to where they want to be.
"The Success Principles" will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 64 timeless principles used by successful men and women throughout history. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams!
Filled with memorable and inspiring stories of CEOs, world-class athletes, celebrities, and everyday people, "The Success Principles" will give you the proven blueprint you need to achieve any goal you desire.
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What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.
The Greatest Salesman in the World is a book that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance.
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Do You Do What You Do Best Every Day?
Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.
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Selling the Invisible offers invaluable insights into marketing intangible services. Drawing from decades of experience, the book presents hundreds of concise strategies, debunking common misconceptions and highlighting the importance of understanding market dynamics and consumer psychology. With examples ranging from renowned corporations to everyday scenarios, it provides practical advice for research, presentations, advertising, and client retention. This groundbreaking guide is essential reading for anyone involved in marketing services, products, or themselves professionally.
In "Switch," Chip and Dan Heath explore the challenge of making lasting changes in companies, communities, and personal lives. They identify a fundamental conflict between the rational and emotional minds within us, which often hinder change efforts. Through compelling stories and research, the Heaths reveal strategies for overcoming this conflict and achieving transformative results. From defeating entrenched medical practices to transforming customer support teams, they illustrate how integrating both rational and emotional aspects can lead to successful change. "Switch" offers a pattern for change that can be applied to various contexts, empowering individuals to make meaningful transformations.
There's no point in searching for good opportunities if you don't know how to utilize them. There is always a price tag attached to anything people want or desire. Closing Deals is a simple methodology to quantify the amount of effort and resources required, in an effort to maximize the chances of achieving a better outcome in the deal making process.
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In "Just Listen," Mark Goulston, drawing from his diverse background as a psychiatrist, consultant, and coach, shares techniques rooted in scientific research to transform challenging individuals into allies, customers, colleagues, and friends. Readers will discover strategies to make impactful first impressions, listen effectively, empathize with others, defuse aggression, and gain buy-in. This book equips readers with essential communication skills for success in various relationships and situations.
BUYOLOGY reveals groundbreaking insights into consumer behavior from a three-year, seven-million-dollar neuromarketing study. Lindstrom delves into the subconscious influences behind our purchasing decisions, debunking common beliefs. Gruesome cigarette warnings backfire, subliminal ads persist, "cool" brands tap into primal instincts, and sensory experiences drive arousal. Contrary to belief, sex doesn't always sell. Companies borrow from religious rituals to capture consumer dollars. Packed with anecdotes about iconic brands like Marlboro and Ford, BUYOLOGY offers a captivating journey into the consumer psyche, shedding light on marketers' strategies to win loyalty and money.
In "The Power of Intuition," Gary Klein unveils the significance of intuition in decision-making, revealing that 90% of critical decisions stem from intuition rather than rational analysis. Drawing from interviews with various professionals, Klein demonstrates how intuition is a learnable skill essential for swift and effective decision-making. Through his "Exceleration Program," readers learn to develop intuitive abilities, make tough choices, manage uncertainty, and communicate decisions effectively. This groundbreaking book is a must-read for individuals at all levels of organizations seeking to enhance their intuition skills.
A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders, and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.
Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.
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Internationally bestselling author of Last of the Amazons, Gates of Fire, and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pressfield believes that "resistance" is the greatest enemy, and he offers many unique and helpful ways to overcome it.
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Angela Duckworth's book "Grit" reveals the key to success as not talent, but focused persistence. Drawing from her research, she explores why some succeed while others fail, emphasizing passion and perseverance over innate ability. Duckworth shares her own journey and research, highlighting the importance of grit through stories from various fields and interviews with high achievers. Ultimately, "Grit" offers personal insights into overcoming obstacles and achieving success through determination.
In "Hooked," Nir Eyal explores how successful companies craft addictive products using the Hook Model—a four-step process. Eyal draws from extensive research and practical experience to provide actionable insights for product managers, designers, and marketers. Through real-world examples, including the iPhone and Twitter, he demonstrates how to create user habits that stick without relying on costly advertising.
Jonah Berger, a marketing professor at Wharton, delves into the factors driving popularity and virality. Through a decade of research, he unveils the science behind why certain products, ideas, and stories spread like wildfire. Berger explores six principles underlying contagiousness, revealing insights from luxury steakhouses to anti-drug campaigns. "Contagious" offers actionable techniques for crafting shareable content, essential for businesses, politicians, and health officials alike.
In "Decisive," Chip Heath and Dan Heath address the challenge of overcoming natural biases for better decision-making in various aspects of life. They provide practical tools drawn from extensive research to help individuals, companies, and families make clearer, more informed choices, tackling the flaws inherent in our brains' decision-making processes.
Struggling to finish what you start? Constantly hit with great ideas only to lose momentum later on? If you're creative and ambitious, you likely face this challenge. But fear not. "Everything is Figureoutable" holds the key to transforming your approach. Learn to confront criticism and imposter syndrome, embrace progress over perfection, bounce back from failure, and conquer time and money constraints. Through inspiring stories, this philosophy becomes more than a catchy phrase—it becomes a powerful tool, propelling you towards unstoppable success.
We are stuck, stymied, frustrated. But it needn't be this way. There is a formula for success that's been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.
These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.
This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.
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In "Originals," the author tackles enhancing the world through originality: advocating for fresh ideas and values, challenging conformity, and defying outdated traditions. How do we innovate without excessive risk? Through compelling anecdotes across various fields, Grant delves into recognizing good ideas, voicing dissent effectively, building alliances, timing actions, and managing fear. He discusses fostering originality in children and cultivating dissent-welcoming cultures in leadership. Learn from diverse examples like an entrepreneur pitching start-ups by highlighting risks, an Apple employee challenging Steve Jobs, and a CIA analyst breaking secrecy norms. Gain groundbreaking insights into rejecting conformity and enhancing the status quo.
In "Predictably Irrational," Dan Ariely explores why seemingly simple decisions, like choosing aspirin or spending on coffee, often defy logic. Through illuminating experiments, Ariely reveals how invisible forces such as emotions, social norms, and expectations influence our choices. He argues that despite our belief in rationality, we consistently make systematic and predictable errors in judgment. By understanding these patterns, Ariely suggests ways to make better decisions, ultimately reshaping how we navigate our lives.
Stanford psychologist Carol S. Dweck, Ph.D., unveils the power of mindset in her influential book. She contrasts fixed mindsets, which hinder progress, with growth mindsets, which enable development. Dweck explores new insights in this edition, addressing false growth mindsets and extending the concept to group dynamics. She demonstrates how adopting a growth mindset can drive success in various aspects of life, from education to sports and beyond, empowering leaders, educators, and parents to foster achievement.
In "Option B," Facebook's COO, Sheryl Sandberg, and Wharton professor Adam Grant present practical strategies for resilience after life's setbacks. Sandberg shares her personal journey of grief after losing her husband, while Grant provides research on resilience. The book explores diverse stories of overcoming adversity, highlighting the human capacity for perseverance and joy rediscovery. It emphasizes the importance of both internal resilience and external support, offering insights on helping others, fostering compassion, raising resilient families, and creating resilient communities and workplaces. Sandberg's experience prompts the realization that while Option A may not be available, Option B can be embraced and optimized for growth and fulfillment.
Hugh MacLeod, once a struggling copywriter in a YMCA, turned his doodles on business cards into the popular blog gapingvoid.com, known for its insightful humor. His book, "Ignore Everybody," delves into creativity amidst cynicism and offers advice on making a living as a creative. MacLeod's insights include warnings against selling out, reliance on luck, and conforming to existing models. He emphasizes individuality and sovereignty over one's work. With forty keys to creativity, readers are encouraged to unlock their brilliance.
In the book that People magazine proclaimed "beguiling" and "fascinating," Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.
Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), others teach the value of confidence ("Law 28: Enter Action with Boldness"), and many recommend absolute self-preservation ("Law 15: Crush Your Enemy Totally"). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
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"The Magic of Thinking Big" gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.
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In "Freakonomics," Levitt and Dubner explore unconventional questions with data-driven analysis, challenging conventional wisdom. They delve into topics like crime, sports, and child rearing, revealing hidden aspects of everyday life through the lens of economics. By examining incentives, they offer insights into crack gangs, real-estate agents, and more, arguing that economics unveils how the world truly works, contrasting with moral ideals. Ultimately, "Freakonomics" aims to reshape readers' perspectives on the modern world by encouraging them to ask the right questions and adopt a new way of looking at things.
The Lean Startup, advocated by Eric Ries, revolutionizes the startup landscape globally, emphasizing adaptability and efficient use of resources. Defined by experimentation and validated learning, it enables rapid iteration, avoiding traditional pitfalls like lengthy business plans. It offers a scientific framework for navigating uncertainty, fostering innovation in businesses of all sizes.
Collins and Porras in "Built to Last" emphasize enduring principles over charismatic leadership, debunking myths and offering practical guidance for creating long-lasting visionary companies. Drawing from a Stanford research project on 18 exceptional companies, they compare each to its top competitor, analyzing their evolution from startup to corporate giant. Through examples like General Electric and Procter & Gamble, they reveal timeless qualities that set apart outstanding companies and provide a blueprint for success applicable at all levels of management and entrepreneurship.
In this updated classic, Michael E. Gerber debunks common myths about entrepreneurship, offering insights gleaned from years of consulting. He emphasizes the importance of distinguishing between working on your business and working in it, guiding readers through the stages of business growth and applying franchising principles for success.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.
Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
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MBA programs are expensive and often outdated. Elite schools like Harvard and Wharton focus on PowerPoint and financial models rather than practical business skills. Josh Kaufman's PersonalMBA.com offers an alternative, introducing essential concepts through his blog. "The Personal MBA" covers entrepreneurship, marketing, sales, negotiation, operations, productivity, and more in one comprehensive guide. Key concepts include the Iron Law, 12 Forms of Products, Pricing Uncertainty, and 4 Methods to Increase Revenue. True leaders are self-made, acquiring skills independently.
"Rework" offers unconventional business insights, challenging traditional advice like business plans, seeking investors, and obsessing over competition. Instead, it advocates for efficiency, independence, and action over talk. The book emphasizes productivity, cost-effective marketing, and other unorthodox strategies suitable for aspiring entrepreneurs, small-business owners, dissatisfied employees, and struggling artists.
Be remarkable or be invisible. In 'Purple Cow,' Seth Godin challenges traditional marketing strategies, arguing that conventional methods like Pricing, Promotion, and Publicity no longer suffice in a crowded marketplace. Instead, he advocates for the addition of a crucial 'P'—the Purple Cow factor. A Purple Cow signifies something extraordinary, captivating, and unforgettable. Godin stresses that this uniqueness must be ingrained within products or services, not merely tacked on as a marketing gimmick. He calls on marketers to infuse every aspect of their offerings with this Purple Cow quality, thereby creating truly remarkable products worthy of attention and marketing efforts.
What valuable company is nobody building?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
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"Business Model Generation" (BMG) revolutionizes business thinking with practical techniques for innovation and renovation.
1. Transform your approach:
BMG offers powerful strategies for creating and revitalizing business models used by global leaders.
2. Co-created by 470 experts:
Authored by 470 practitioners worldwide, BMG's visually intuitive design enables immediate application.
3. Tailored for action:
Geared towards executives, consultants, entrepreneurs, and leaders, BMG champions innovative value creation.
"Losing My Virginity" is Richard Branson's autobiography, detailing his unconventional approach to business success. Branson's philosophy of "screw it, let's do it" drove him to establish numerous ventures including Virgin Atlantic Airways, Virgin Records, and Virgin Cola. Despite facing entrenched competition, Branson thrived by identifying underserved markets and disrupting norms. The book chronicles his adventures, from crash-landing hot-air balloons to signing major musical acts, and offers insight into his balanced life blending work with family, friends, and adventure.
Richard Rumelt challenges misconceptions about strategy, emphasizing the need for clear, action-oriented approaches across leadership roles. He exposes the flaws in equating vague values and financial goals with strategy, advocating instead for specific, coherent responses to obstacles. Rumelt introduces nine pragmatic sources of power and stresses the importance of insight and appropriate responses. Using diverse examples, he illustrates the effectiveness of good strategy and provides practical tools for crafting meaningful strategies.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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In "The Hard Thing About Hard Things," Ben Horowitz, co-founder of Andreessen Horowitz, shares candid insights from his entrepreneurial journey, offering practical wisdom for navigating tough business challenges. Grounded in his own experiences, Horowitz tackles issues like firing friends, hiring from competitors, managing personal psychology, and more. Through anecdotes and humor, he addresses the realities of running a business, making this a must-read for both seasoned entrepreneurs and those aspiring to start their own ventures.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Do you have a grip on your business, or does your business have a grip on you?
Don't let common problems and frustrations run you and your business. Get a grip and gain control with the Entrepreneurial Operating System.
Inside Traction, you'll learn the secrets of strengthening the Six Key Components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
Based on years of real-world implementation in over 100 companies, the Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. Successful organizations are applying it every day to run profitable, frustration-free businesses -- and you can too.
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In "This is Marketing," Seth Godin condenses his marketing expertise into a concise, timeless guide. Whether you're a tech startup founder, small business owner, or part of a corporation, the book teaches how to create work that resonates with your audience. Godin emphasizes building trust and permission, effective positioning, helping others achieve their goals, and the evolving nature of advertising and branding. He explores the role of tension in decision-making and the significance of storytelling in marketing. Ultimately, the book empowers readers to make meaningful connections and do impactful work. For further insights, readers can explore Godin's classic, "Purple Cow."
Founders at Work recounts the early struggles for independence and acceptance of many of modern technology's giants, through personal interviews that are at times hilarious, at times painful, and always inspiring. As human-interest stories they will interest the same audience that enjoys reading about the Google founders in PEOPLE magazine. These stories are exceptionally interesting, because they're about the early stages, when the founders were younger and inexperienced. Most readers know startup founders only as confident millionaires. As novices trying to find their way by trial and error, they're more human, and easier for the reader to identify with.
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Chet Holmes, a renowned change expert, emphasizes the power of focus in improving business performance. Rather than chasing numerous strategies, he advocates concentrating on twelve critical areas, refining them systematically with disciplined effort. In "The Ultimate Sales Machine," Holmes provides actionable advice for enhancing management, marketing, and sales effectiveness. By dedicating just an hour per week to each key area, businesses can achieve significant improvements and long-term success.
Daymond John, FUBU founder and Shark Tank star, illustrates how being broke can fuel entrepreneurial success. Starting with $40 and sheer determination, he turned FUBU into a $6 billion brand. Being broke fosters creativity, efficiency, authenticity, and innovation, as seen through stories like Steve Aoki and Gigi Butler. Leveraging his experiences and those of others, John reveals how to harness the Power of Broke for phenomenal success, emphasizing resourcefulness and passion as keys to overcoming obstacles and achieving greatness.
In a rapidly changing world where traditional structures are crumbling, individuals must take control of their own destinies. Gone are the days of relying on institutions for security in education, employment, or retirement. In "Choose Yourself," James Altucher advocates for embracing this new reality. Through case studies and personal anecdotes, he demonstrates how individuals can harness new tools and economic forces to create success on their own terms, both inwardly and outwardly. This book offers a roadmap for navigating the shifting landscape and building a fulfilling life in the midst of upheaval.
Ray Kroc transformed the food service industry with innovations in automation, franchising, and advertising. Despite meeting the McDonald brothers and opening his first franchise at 52, Kroc's unconventional journey highlights his enthusiasm, keen observation skills, and storytelling prowess. Discover the man behind the business legend through his own captivating words.
Learn to live an adventurous, purposeful life while earning well. Chris Guillebeau, a seasoned traveler in his thirties, shares insights on turning passions into income. Drawing from 1,500 cases, he highlights 50 intriguing success stories where ordinary individuals monetized personal interests. No MBA needed—just identify your expertise and what people will pay for. Guillebeau offers practical advice, emphasizing action over planning. This guide inspires readers to transform their lives and impact others positively.
"Guerrilla Marketing" (1983) by Jay Levinson transformed small-business marketing with its aggressive client acquisition tactics. This fourth edition updates Levinson's strategies, offering insights into Internet marketing, leveraging new technologies like podcasts and automation, targeting prospects, nurturing repeat business, and managing remote employees. A must-have for every entrepreneur's bookshelf.
In his book, "Permission Marketing," Seth Godin, dubbed by Business Week as "the ultimate entrepreneur for the Information Age," introduces a groundbreaking concept. Instead of relying on Interruption Marketing—where ads disrupt consumers' activities—Godin advocates for Permission Marketing. This approach involves offering incentives for consumers to willingly accept advertising. By targeting individuals who have shown interest in a product or service, companies can cultivate long-term relationships, build trust, and increase sales.
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
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Jay Abraham, a top marketing expert, unveils proven strategies for unparalleled business success. Through real-life examples, he reveals how to discover hidden wealth-building opportunities in any venture. Drawing from successful entrepreneurs, Abraham illustrates the power of innovative thinking. In "Getting Everything You Can Out of All You've Got," he presents 21 ways to outperform the competition by identifying hidden assets and leveraging overlooked resources. This program offers practical tools to maximize income, influence, and success.
Managers and marketers plan for social media strategies with a focus on the "right hook" - the anticipated sale or campaign to outdo competitors. Gary Vaynerchuk advocates for improving these tactics to prioritize customer satisfaction and competitiveness in today's social media landscape. With the evolution of platforms, effective strategies blend engaging content with platform-specific adaptation for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. This approach combines elements from "Crush It!" and "The Thank You Economy" with a contemporary twist, offering a blueprint for successful social media marketing.
WARNING: Do Not Read This Book If You Hate Money
In "The 1-Page Marketing Plan," Allan Dib presents a groundbreaking approach to marketing for rapid business growth. Dib simplifies the complex process of creating a marketing plan into a single page, facilitating swift development of sophisticated strategies. The book offers insights into acquiring new customers, maximizing profits, effective sales techniques, differentiation from competitors, budget-friendly marketing, and pricing strategies. Whether novice or seasoned entrepreneur, this book provides a practical blueprint for accelerating business growth.
Since its 2000 debut, "Don't Make Me Think" has been a staple for over 400,000 web designers and developers seeking intuitive navigation and information design insights. The 3rd edition, featuring Steve Krug's refreshed perspective, revisits its timeless principles with updated examples and a new mobile usability chapter. Still concise, heavily illustrated, and enjoyable, it remains a must-read for both seasoned professionals and newcomers to web design.
Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a bestseller for decades. Many people still find its philosophy of positive thinking and its specific steps for achieving wealth both relevant and life-changing. Hill contends that our thoughts become our reality, and offers a plan and principles for transforming thoughts into riches, including visualization, affirmation, creating a Master Mind group, defining a goal, and planning.
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Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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"Secrets of the Millionaire Mind" by T. Harv Eker challenges common beliefs about wealth, asserting that success hinges on one's ingrained "money blueprint." Through humor and insight, Eker provides strategies to reset this blueprint for financial abundance. Divided into two parts, the book explains the concept and offers actionable steps based on the mindset and behaviors of the wealthy. Eker emphasizes that adopting these habits can lead anyone to financial success.
Introducing a revamped edition of the riveting economics bestseller, essential for both students and enthusiasts alike. Explore pressing issues like automation, trade, income inequality, and national debt, with insightful commentary on navigating the aftermath of the financial crisis. Naked Economics is your go-to guide, demystifying jargon, unraveling statistics, and empowering you to embrace economics with ease and enjoyment.
Mayur Ramgir, an entrepreneur and award-winning author, explores tales of success and resilience in "Unbarred: A Pathway to Greatest Discoveries." Through the lives of innovators like Larry Ellison and Li Ka-shing, he emphasizes learning from failure and adaptation. Ramgir's book serves as a practical guide for self-discovery, introducing "Unbarred Innovation" to empower modern innovators. Proceeds from the book support charitable causes, aiding underprivileged children and addressing social issues.
"Taking Charge with Value Investing" shares Brian Nichols" sought-after insights from his "Seeking Alpha" columns, guiding investors to maximize profits in any market. Learn to control your financial future, decode hedge fund strategies, evaluate investments, and use psychology to navigate market fluctuations. Packed with practical advice and real examples, this guide equips investors with tools for building a successful portfolio and learning from losses. Embrace the essence of value investing for lasting financial growth.
In "Financial Intelligence," Karen Berman and Joe Knight emphasize the importance of financial literacy for managers. They argue that while financial data is crucial for resource allocation and decision-making, many managers lack essential financial skills. The book teaches the basics of finance, highlighting that financial reporting involves both art and science due to reliance on estimates and judgments. Managers need to understand potential biases in financial data and learn practical strategies for improving company performance. Written in accessible language and filled with real-life examples, the book equips nonfinancial managers with the confidence and knowledge needed for their everyday work.
Where are you at financially? Career Tracker helps you calculate your future net worth as an employee and focus on the principles for entrepreneurial success. We're not all born with all the ingredients for success, but there are many ways to progress your career.
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Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
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"The Intelligent Investor" by Benjamin Graham, the renowned investment advisor of the 20th century, advocates "value investing" to shield investors from errors and promote long-term strategies. Originally published in 1949, it remains a stock market bible. This revised edition, with commentary by Jason Zweig, updates Graham's wisdom for today's market, providing readers with essential principles for financial success.
Conventional accounting: Sales - Expenses = Profit. Entrepreneur Mike Michalowicz flips it: Sales - Profit = Expenses. By prioritizing profit first, businesses become profitable cash cows. Michalowicz's Profit First system simplifies accounting, emphasizes bank balances, and promotes long-term growth. Small, profitable businesses can outshine larger ones. With case studies and humor, Michalowicz offers a roadmap for entrepreneurial success.
The $350 million Ford Motor Company disaster, the rise of Xerox, and scandals at General Electric and Texas Gulf Sulphur are emblematic moments for iconic companies. These stories reflect the enduring relevance of corporate dynamics. John Brooks's vivid accounts capture the drama and volatility of Wall Street, illustrating how history repeats itself in finance.
"Simple Numbers" by Greg Crabtree simplifies small business finance, offering practical insights to boost profitability. Crabtree, an experienced accountant and advisor, demystifies financial indicators, empowering businesses to navigate challenges and achieve growth up to $5 million in revenue. Through jargon-free explanations and real-world examples, Crabtree addresses common financial pitfalls, emphasizing the importance of understanding labor productivity and minimizing tax burdens.
A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The Los Angeles Times calls Barbarians at the Gate, "Superlative." The Chicago Tribune raves, "It's hard to imagine a better story...and it's hard to imagine a better account." And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.
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Andrew Ross Sorkin's "Too Big to Fail" provides a gripping, behind-the-scenes account of the 2008 financial crisis, tracing its development from Lehman Brothers' corner office to secretive meetings worldwide. With unparalleled access, Sorkin reveals the drama, decisions, and personalities that shaped the crisis, highlighting the hubris and greed of finance and political leaders. From Timothy Geithner's urgent warnings to Henry M. Paulson to the unraveling of Wall Street's decisions, this real-life thriller uncovers untold details and the dire consequences of institutions deemed "too big to fail."
Is the financial plan of mediocrity—a dream-stealing, soul-sucking dogma known as The Slowlane—your plan for creating wealth? You know the drill—school, job, 10% savings, used car, no luxuries, stock market reliance, and retire rich. Mainstream gurus mislead. Reject settling, embrace the Fastlane—an expressway to wealth, igniting dreams and creating young millionaires. Crack the wealth code and live rich for life.
Michael Lewis was fresh out of Princeton and the London School of Economics when he landed a job at Salomon Brothers, one of Wall Street's premier investment firms. During the next three years, Lewis rose from callow trainee to bond salesman, raking in millions for the firm and cashing in on a modern-day gold rush. Liar's Poker is the culmination of those heady, frenzied years—a behind-the-scenes look at a unique and turbulent time in American business. From the frat-boy camaraderie of the forty-first-floor trading room to the killer instinct that made ambitious young men gamble everything on a high-stakes game of bluffing and deception, here is Michael Lewis's knowing and hilarious insider's account of an unprecedented era of greed, gluttony, and outrageous fortune.
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Dr. Seuss's "Oh, the Places You'll Go!" tackles life's Great Balancing Act with humor and encouragement, urging readers to find their inner success. A modern classic, it offers wisdom in just 56 pages, making it a perfect send-off for anyone embarking on life's journey. Dr. Seuss's unique blend of stories, pictures, and rhymes has delighted children and aided in learning to read for over fifty years, cementing his place among the world's top children's authors.
Stephen Covey's "The 7 Habits of Highly Effective People" sparked a phenomenon, offering a roadmap to personal success. Yet, despite its popularity, many fail to grasp Covey's model. Two key issues arise among those who've read the book: laziness in implementing its principles and a narrow understanding of its broader implications. Our aim is to delve into Covey's comprehensive model, stressing its applicability to all aspects of life. Before diving in, it's crucial to grasp Covey's ideals and interpret them for universal relevance.
"How to Win Friends and Influence People" by Dale Carnegie, a timeless bestseller since 1936, offers invaluable advice for success. Discover strategies to enhance your career and personal life, including ways to improve your current job, make any situation work for you, and achieve your maximum potential in today's competitive world. Learn techniques to make people like you, win them to your way of thinking, and effect positive change without provoking resentment.
"CEO-Stories" by Michael Eastwood offers valuable insights on passing down businesses. Through engaging stories, Eastwood highlights CEO failures and provides practical lessons. Perfect for team activities and CEO gifts, the book draws from Eastwood's extensive experience. Learn from his expertise for a thriving business. Get your copy today and visit Eastwood's website for more.
In "The Five Dysfunctions of a Team," Lencioni presents a captivating leadership fable, akin to his previous works. Kathryn Petersen, CEO of Decision Tech, faces a dire leadership challenge: uniting a team on the brink of collapse. Lencioni's tale explores whether she'll succeed, be ousted, or if the company will fail. Through the narrative, he unveils the five dysfunctions plaguing teams and offers actionable strategies for overcoming them. This compelling fable emphasizes the courage and insight required for effective leadership, delivering a timeless message for aspiring team leaders.
Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers in First, Break All the Rules, revealing what the world's greatest managers do differently. With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.
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What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
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The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.
Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.
This phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
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Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.
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For over two decades, managers across diverse businesses, from Fortune 500 firms to small enterprises, have embraced The One Minute Manager's strategies, boosting productivity, job satisfaction, and personal success. The book unveils three key techniques: One Minute Goals, One Minute Praisings, and One Minute Reprimands, proven to enhance profitability and employee well-being. Supported by medical and behavioral science studies, these methods are easily applicable, ensuring tangible benefits for readers.
Master Crucial Conversations to achieve desired outcomes amidst strong emotions. Learn techniques to prepare for impactful discussions, create a safe environment, persuade effectively, and navigate difficult interactions for positive resolutions.
Learn Zappos' journey to $1B in sales in under 10 years, including lessons learned. Discover mistakes to avoid, balance profits, passion, purpose in business & life. Build enduring business, stronger culture, happier employees, better customer experience, and find inspiration. Bonus: Great fire-starter for your fireplace!
Sheryl Sandberg's "Lean In" is a cultural phenomenon, igniting global conversations about women and ambition. Sandberg, Facebook COO and a Fortune "Most Powerful Women" honoree, explores empowering women in the workplace, addressing issues like confidence and equality. Despite progress, women's representation remains low in leadership roles worldwide. Lean In urges women to enact change through personal empowerment and advocacy.
In the fast-paced thriller style novel "The Goal," Alex Rogo, a stressed plant manager, faces a looming disaster in both his factory and his marriage. With only ninety days to prevent closure and job losses, he turns to his old college friend, Jonah, for unconventional thinking. This gripping narrative not only captivates readers but also introduces the Theory of Constraints (TOC) by Eli Goldratt, transforming management thinking in the Western world.
"Leading Change" describes the key qualities managers must have to make their companies stronger in a changing market, and discusses the most common mistakes managers make in trying to change their companies.
Renowned leadership expert John C. Maxwell distills over 30 years of experience into life-changing principles in his updated bestseller, The 21 Irrefutable Laws of Leadership. This edition features revised content, including updated laws, new stories, evaluation tools, and application exercises to help readers grow as leaders. Maxwell's insights, drawn from diverse fields, offer a revealing study of leadership, promising transformative results for those who follow these laws.
The "disease" of self-deception (acting in ways contrary to what one knows is right) underlies all leadership problems in today's organizations, according to the premise of this work. However well intentioned they may be, leaders who deceive themselves always end up undermining their own performance. This straightforward book explains how leaders can discover their own self-deceptions and learn how to escape destructive patterns. The authors demonstrate that breaking out of these patterns leads to improved teamwork, commitment, trust, communication, motivation, and leadership.
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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic contrarian, data-driven and uplifting.
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Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker has been analyzing economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of the organization, the individual, and society, there is The Essential Drucker -- an invaluable compilation of management essentials from the works of a management legend.
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This revised edition of the bestselling classic emphasizes the importance of organizational learning for competitive advantage. Senge demonstrates how the core ideas of the Fifth Discipline have become integral to managerial practices. He offers strategies to overcome learning barriers and cultivate learning organizations, fostering innovation and balance. Mastering Senge's disciplines reignites genuine learning, promotes creativity, challenges assumptions, and improves work-life balance. The updated edition includes insights from practitioners at leading companies and organizations.
In Victorian London, within an elite gentleman's club, a mysterious manuscript holds the key to success. Barnabas Kreuz invites his nephew to join The Extremely Successful Salesman's Club, but there's a catch: mastering seven cryptic rules hidden across the city. If understood, each rule yields a letter; arranging them reveals the secret word of success.
From Stephen R. Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents —is the essential ingredient for any high-performance, successful organization.
For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes so often deployed in lieu of actual trust.
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Harvey Mackay's handbook reveals the keys to success:
Outsell: Secure appointments with resistant individuals and leave them satisfied.
Outmanage: Utilize the "Mackay 66" system for superior knowledge on prospects, customers, and competitors.
Outmotivate: Apply insights to achieve millionaire status.
Outnegotiate: Master the art of saying "no" or deploying substitutes effectively.
With nearly 2 million copies sold, this guide is indispensable for aspiring achievers.
"Crucial Confrontations", a New York Times bestseller, offers strategies for resolving broken promises and addressing problematic behavior to achieve personal, team, and organizational success. Drawing from extensive research, the book equips readers with practical skills to handle challenging situations, improve performance, and strengthen relationships.
Lencioni's latest book, akin to his bestsellers like The Five Dysfunctions of a Team, explores inspiring client loyalty through a captivating business fable. It emphasizes vulnerability's role in business success, offering actionable steps for implementation. Through the story of Lighthouse Partners, readers glean insights into providing value to clients, even against larger competitors. Written by renowned consultant Patrick Lencioni, this resource is essential for gaining a competitive edge.
In "The Seven Levels of Communication" (7L), Michael J. Maher shares the transformative journey of real estate agent Rick Masters, who learns to shift his focus from transactions to building meaningful relationships with clients. Through embracing the principles outlined in (7L), Rick not only enhances his business but also discovers a deeper sense of fulfillment in both his professional and personal life. Maher's book illustrates how adopting these strategies can lead to profound rewards, urging readers to prioritize genuine connections over mere transactions.
Guy Kawasaki's concept of enchantment emphasizes transformative rather than manipulative interactions, converting hostility to civility and skepticism to belief, proving more potent than conventional persuasion in various settings. By aligning with others' goals, being likable and trustworthy, and championing causes, individuals can foster enduring changes in attitudes and actions, as demonstrated by diverse success stories. This comprehensive guide equips readers with tactics to launch enchantment campaigns, leverage technology, and navigate challenging decisions, drawing from Kawasaki's rich experience at Apple and in entrepreneurship, making it a valuable resource for anyone aiming to inspire voluntary, lasting change.
The most trusted resource on becoming a leader has been completely updated and revised for a new generation. This new edition includes the latest research and case studies, and offers inspiring new and relevant stories of real people achieving extraordinary results.
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Pinky Thompson, a High Performance PA at Palabora Mining Company, aims to share practical insights in her book "The Broken Rules of Engagement," offering a bottom-up perspective derived from her experiences. Intended as a practical guide, the book outlines organizational glitches and proposes solutions to aid entities in reaching their full potential. Through maximizing human capital, enhancing business continuity, and fostering ethical sensitivity, the book promises to empower management teams and employees, ultimately leading to increased productivity and a happier workplace.
Brady and Woodward provide a comprehensive 5-step guide for cultivating leadership skills across various domains, drawing from historical examples to illustrate each stage. Their plan emphasizes learning from diverse sources, persevering through failure, expanding teams, trusting others, and ultimately creating a legacy of leadership development. Through insightful anecdotes and practical advice, they offer a roadmap for individuals aspiring to lead effectively in corporate, small business, community, and familial settings.
Some individuals and organizations stand out in innovation, influence, and profitability due to their ability to start with "why." Simon Sinek's exploration reveals that these successful leaders share a common approach of thinking, acting, and communicating differently, known as The Golden Circle, which centers on the fundamental question of why an organization exists. By understanding and effectively communicating their purpose, leaders inspire loyalty and success, creating a framework for both personal and organizational growth.
"Your Leadership Edge" offers a comprehensive management training program, not just a self-help book, tailored for managers, supervisors, and executives at any level. Through concrete steps and assessments, it helps identify strengths, weaknesses, and ways to overcome obstacles to becoming an effective leader who motivates and retains employees. Engaging in practical exercises, this program provides relevant insights to transform teams, empowering individuals to become the leaders they aspire to be.
In today's evolving business landscape, effective leadership requires a shift towards actively supporting and empowering employees, rather than relying on outdated motivational tactics. Barry Banther, drawing from extensive experience in consulting and training top executives, emphasizes the importance of five essential qualities that successful leaders freely give to their teams. By prioritizing people over numbers and titles, leaders can cultivate loyalty, drive productivity, and ultimately foster long-term success in their organizations.
Winston Churchill, renowned for his eloquence, left an enduring legacy through his powerful oratory, encapsulated in a comprehensive collection by his grandson, Winston S. Churchill. Spanning Churchill's life, from his earliest speeches to his final days, the anthology includes both famous addresses and previously unpublished gems, reaffirming Churchill's status as an inspirational figure whose wisdom transcends generations. Today, his speeches continue to captivate audiences, showcasing Churchill's enduring genius and providing timeless inspiration for a new century.
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Learn to harness the power of the 80/20 principle, where 80% of outcomes come from 20% of efforts, to achieve more with less in business and life. Richard Koch unveils the secret of highly effective individuals and organizations, demonstrating how focusing on the vital 20% can significantly boost productivity and success. By understanding and applying this principle, we can streamline our efforts, maximize resources, and revolutionize our professional and personal lives.
"Creativity, Inc." by Ed Catmull is an illuminating guide for managers seeking to cultivate innovation, offering unprecedented access into the inner workings of Pixar Animation Studios. Catmull traces Pixar's journey from its inception to its domination of the animation industry, revealing key principles that foster creativity and success, such as prioritizing team quality over ideas, embracing risk, and fostering open communication structures. Through anecdotes and insights, Catmull demonstrates how Pixar's commitment to creativity has led to groundbreaking films and enduring cultural impact.
Leadership isn't about titles or power; it's about recognizing potential, asking questions, and sharing power to create infinite possibilities. Brené Brown, in her new book, reveals that daring leadership requires cultivating empathy, connection, and courage in a culture of scarcity and uncertainty. With teachable skill sets and a commitment to brave work, anyone can step up to lead with their whole heart and make a meaningful impact.
In 1999, John Doerr invested $12.5 million in a startup led by Larry Page and Sergey Brin, lacking a clear business plan but brimming with potential. To thrive, Page and Brin needed to master prioritization, make swift decisions, and implement Objectives and Key Results (OKRs), a method Doerr learned from Andy Grove at Intel and propagated to over fifty companies. OKRs, which define goals and measurable actions within a timeframe, enhance focus, coordination, and workplace satisfaction, as evidenced by numerous success stories shared in Doerr's book, "Measure What Matters."
In our nature, humans seek tribes—groups united by a leader and an idea—whether religious, political, or even musical. The internet has amplified this, fostering the growth of existing tribes and birthing countless new ones, raising the question of leadership. While the web provides tools, true leadership still comes from individuals passionate enough to connect and lead tribes, offering everyone the chance to make a difference and avoid becoming stagnant "sheepwalkers."
Radical Candor", based on Kim Scott's experiences at Google and Apple, offers a balanced approach to effective leadership, promoting kindness and clarity simultaneously. It emphasizes caring personally and challenging directly, fostering a culture of open communication and growth within teams. Through Radical Candor, leaders can create compassionate environments, foster team cohesion, and achieve collaborative results, setting a new standard for management practices globally.
Sent to Iraq's most violent battlefield, Jocko Willink and Leif Babin's SEAL unit helps secure Ramadi, learning that leadership is crucial for success. Returning home, they establish SEAL leadership training and later found Echelon Front to teach these principles to businesses. Their book, Extreme Ownership, translates SEAL tactics into practical leadership advice applicable to any organization, urging leaders to take full responsibility and dominate their challenges.
Whether you are near the top of the ladder or still have a ways to climb, this book serves as an essential guide to help you eliminate your dysfunctions and move to where you want to go. Marshall Goldsmith is an expert at helping global leaders overcome their sometimes unconscious annoying habits and attain a higher level of success. His one-on-one coaching comes with a six-figure price tag. But, in this book, you get Marshall's great advice without the hefty fee!
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In Seth Godin's latest book, he shifts focus to the reader, emphasizing personal potential and the role of "linchpins" in modern workplaces. Linchpins, the vital force in organizations, thrive on innovation and challenge convention, shaping their work into art. Godin urges readers to break free from conformity, embrace their brilliance, and contribute their unique art to the world.
In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company. A practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.
The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove's experiences at one of America's leading technology companies (as CEO and employee number three at Intel), High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance.
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Robert Iger took over as CEO of The Walt Disney Company in 2005, facing challenges of declining morale and intense competition amidst rapid technological change. Over twelve years, he implemented strategies focused on high-quality content, embracing technology, and global expansion, making Disney the world's largest media company with nearly quintupled value. Through his leadership, Iger shares lessons on taking risks, inspiring teams, and prioritizing decency in his book, drawing from his forty-five-year career and emphasizing the importance of curiosity, thoughtfulness, and respect in business.
Harry Beckwith's latest work, "What Clients Love," distills marketing wisdom into essential strategies for success in today's business landscape, drawing from his acclaimed classics. Through humorous anecdotes and practical advice, Beckwith emphasizes the importance of standing out, mastering communication, and understanding customer psychology to excel in selling anything to anyone. From unconventional branding tactics to the art of subtle persuasion, this field guide equips readers with the tools needed to navigate modern marketing challenges and achieve lasting success.
The 20th anniversary edition of "Now, Discover Your Strengths" introduces the updated Clifton StrengthsFinder 2.0 assessment, offering personalized insight statements based on individual strengths. Led by Don Clifton, the book revolutionizes traditional approaches by focusing on identifying and developing talents into strengths, rather than fixing weaknesses. With access to the CliftonStrengths assessment and guidance on leveraging top themes for personal and organizational success, it remains a groundbreaking resource in business literature.
In a rigorous five-year project, Collins's team analyzed vast amounts of data, surprising readers with findings that challenge conventional wisdom. They identified elite companies that achieved sustained greatness, uncovering key characteristics like Level 5 leadership and the importance of simplicity and discipline in strategy. The study contrasts these "good-to-great" companies with others, revealing crucial insights applicable across various management domains.
"Execution" emphasizes the critical importance of getting things done in a world of constant change and heightened competition. Companies that excel in execution will have the agility to capitalize on emerging opportunities, navigate fierce competition, and adapt to evolving regulatory landscapes. By integrating people, strategy, and operations and fostering robust dialogue, leaders can build resilient businesses poised for success, as exemplified by real-world case studies featured in the book.
This hilariously no-nonsense legal practice management guide addresses the single most important—and the single most overlooked—part of lawyer's practice: getting paid for the work.
Laugh at Portia's misadventures and learn how to:
Get paid for your work
Prevent grievances
Avoid malpractice suits
Weed out bad apple clients
Too many law practice management books sell young lawyers on the unicorn dream of living balanced lives while doing good. Not this book. This book gives lawyers tools for keeping the doors open and a shot at paying off those pesky student loans. No, there is no silver bullet. Yes, it is the sort of thing one learns by experience. Unless one can learn from somebody else's mistakes. Which you can, with this guide. Good luck
In "Getting Things Done," David Allen shares groundbreaking methods for stress-free performance, emphasizing that our productivity hinges on our ability to relax. Allen outlines strategies such as the "do it, delegate it, defer it, drop it" rule, goal reassessment, and project planning to enhance productivity and overcome overwhelm. Through core principles and practical tips, the book offers a transformative approach to work, enabling readers to increase efficiency while maintaining well-being.
"The One Thing" explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.
In "Massive Action Equals Massive Results," Sunil Saxena reveals the mental framework essential for achieving massive success, drawing on his diverse experiences as an entrepreneur, doctor, and parent of four. Through real-world examples, Saxena demonstrates how to adopt a "massive action lifestyle," offering tools to update outdated mental operating systems, cultivate inner confidence, and manage time effectively. Readers will learn to set smart goals, overcome fear, and harness peak states to unleash their true potential, empowering them to transform their lives into ones of extraordinary fulfillment and success.
In "The 4-Hour Workweek," Tim Ferriss redefines retirement, advocating for immediate pursuit of dreams amid economic uncertainty. The book offers a blueprint for achieving luxurious lifestyles, including outsourcing tasks, traveling while maintaining employment, and reducing work hours dramatically. Through practical tips, case studies, and templates, readers learn to double income, negotiate effectively, and embrace lifestyle design principles for success in any economic climate.
Mastering the skill of deep work, the ability to focus without distraction on demanding tasks, leads to extraordinary results and fulfillment in our competitive economy. In "Deep Work," Cal Newport argues that cultivating this skill is crucial for professional success, offering practical advice and a training regimen to achieve it. Through compelling stories and actionable guidance, Newport demonstrates how deep work can revolutionize productivity and success in a distracted world, making his book essential for anyone aiming for focused achievement.
If you're feeling stretched thin, overworked, and underutilized, the Way of the Essentialist offers a solution. It's not about doing more in less time but focusing solely on what truly matters. By discerning what is essential and eliminating the rest, Essentialism empowers individuals to regain control of their time and energy, offering a new approach to doing everything more effectively.
The Tim Ferriss Show, featuring 200+ interviews with world-class performers, has surpassed 100 million downloads, offering exclusive insights distilled into actionable details on morning routines, workout habits, preferred books, and more. Ferriss, an experimenter rather than just an interviewer, presents his ultimate notebook of high-leverage tools personally vetted and applied, offering readers the chance to transform their lives.
Readers often confide their struggle to finish tasks despite easily starting them, a common issue with New Year's resolutions, where 92 percent fail statistically. The author, initially believing effort was the key, underwent rigorous routines to no avail, until discovering that easing pressure and combatting perfectionism were the true paths to success. Counterintuitive strategies like having more fun and intentionally embracing failure, backed by research, can significantly boost productivity and satisfaction, offering a choice between perpetual self-criticism or the liberation of completion.
Entrepreneurs overwhelmed by the demands of running a business can find relief through outsourcing tasks to virtual employees, as advocated by Chris Ducker, the "Virtual CEO." In "Virtual Freedom," Ducker offers a concise roadmap for hiring and managing remote staff, enabling small business owners to focus on growth. This guide equips entrepreneurs with the tools to build their dream businesses by harnessing the power of virtual teams.
Tim Ferriss presents "Tribe of Mentors," a compilation of wisdom from 130+ top performers worldwide, offering practical advice on overcoming challenges and achieving extraordinary results. Inspired by personal losses and a realization of the scarcity of time, Ferriss seeks answers to life's toughest questions and shares insights on reassessing goals, prioritizing, and self-kindness. Through the diverse perspectives of icons and wunderkinds, readers gain access to morning routines, strategies for overcoming failure, achieving work-life balance, and much more, making this book a transformative resource for anyone seeking growth and success.
In "Smarter Faster Better," Charles Duhigg explores eight key concepts that drive productivity, drawing from neuroscience, psychology, and real-life examples. Through stories of CEOs, generals, FBI agents, and more, he reveals how understanding these concepts can transform how we approach our goals and choices. Ultimately, the book offers insights to help individuals and organizations succeed with less stress and become smarter, faster, and better at everything they do.
From the Empire State Building to Apple's iPod, big visions can become reality, but many projects end in failure, like Boston's "Big Dig" or California's high-speed rail. In "How Big Things Get Done," Oxford professor Bent Flyvbjerg explores the reasons behind these failures and offers research-based principles for success, such as understanding odds, planning methodically, and building from small steps. With examples from the Sydney Opera House to Pixar blockbusters, the book demonstrates how to complete ambitious projects on time and on budget.
The New York Times bestseller "The Power of Full Engagement" by Jim Loehr and Tony Schwartz introduces a groundbreaking approach to managing energy, not time, for sustained high performance and life balance. By mobilizing key energy sources, balancing expenditure with renewal, and creating specific rituals, readers can achieve physical energy, emotional connection, mental focus, and spiritual alignment both at work and at home. This scientifically based program offers a practical roadmap for enduring vitality and engagement in the face of modern demands.
A companion to the bestselling Words that Sell , the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell --but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.
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April Dunford's Sales Pitch offers entrepreneurs, marketers, and leaders a clear strategy to stand out in competitive markets by crafting compelling narratives that highlight their product's unique value proposition. Through a step-by-step approach and real-life examples, readers learn to guide customers through confident buying decisions while effectively positioning themselves in the market. This book emphasizes the importance of a solid sales pitch structure, positioning, and differentiation to secure better customers and increase sales.
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.
It wasn't luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you're an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
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What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It's true, a great headline makes all the difference. It's been proven over and over that just by changing a headline, one can increase an ad's profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers' businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.
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Richard Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. Here he recounts in his inimitable voice his experience trading ideas on atomic physics with Einstein and Bohr and ideas on gambling with Nick the Greek; cracking the uncrackable safes guarding the most deeply held nuclear secrets; accompanying a ballet on his bongo drums; painting a naked female toreador. In short, here is Feynman's life in all its eccentric—a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
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In "Tell to Win," Peter Guber reveals the paramount role of purposeful storytelling in today's business landscape, emphasizing its power to engage partners, customers, and employees. Drawing from his own executive experience and diverse anecdotes, Guber demonstrates how purposeful stories can motivate action and shape outcomes. Through practical principles like capturing attention, demonstrating authenticity, and leveraging technology, Guber guides readers in crafting compelling narratives that inspire others to support their visions and goals.
By exploring seven "magic words", Tim David explains the important psychology behind how what we say affects those around us in business and in life. Full of startling scientific research, humorous anecdotes, and word-for-word scripts, David lays out the secrets of exactly what to say (and what to STOP saying) so our words have the magical effect we desire.
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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"The Big Book of Words that Sell" by Robert W. Bly unveils essential language for sales success, distilled from Bly's decades of copywriting expertise and multimillion-dollar sales. It presents 1200 proven words and phrases to urgently captivate attention, differentiate products, overcome objections, and evoke emotional responses, enhancing sales across various platforms and mediums. From social media to email campaigns, web optimization to call-to-action strategies, this guide empowers salespeople and marketers to maximize persuasion and achieve superior results in today's competitive market.
Jay Abraham, a renowned marketing expert, offers a program of proven strategies to unlock unparalleled success for individuals and businesses. Through real-life examples, he demonstrates the simplicity of identifying and leveraging unseen opportunities for wealth creation in any venture. By adopting his methods, like those utilized by successful entrepreneurs such as the creator of roll-on deodorant or the founder of Federal Express, you'll gain fresh perspectives to capitalize on hidden assets and overlooked resources, maximizing your income, influence, and success.
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques marketingwebsitessocial mediadirect mailtraditional media ads, and more.
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.
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In the midst of a shifting job market, individuals are increasingly turning to self-owned businesses, particularly on the internet, where understanding the nuances of online sales language is crucial. Ray Edwards' "Writing Riches" offers indispensable insights from his own thriving career, catering to those seeking to harness the power of compelling copy to skyrocket their sales, whether they're novices or seasoned professionals looking to elevate their game without hefty expenses. Whether you're aiming to master the art of persuasive online writing or empower your team with proven direct-response copywriting techniques, "Writing Riches" is the ultimate guide to unlocking success in the digital marketplace.
Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
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The Robert Collier Letter Book is under copyright with Robert Collier Publications, the family of Robert Collier, the author. Other publishers are distributing similar versions that may not be true and accurate. Robert Collier cared deeply about the quality of content, presentation, artwork, etc. that went into every single book he wrote and published. The Robert Collier Letter Book is for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
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